Last week, we got to party with mega music mogul will.i.am at the kick-off of his brain-child, EKOCYCLE, in NYC. With the help of Coca-Cola, EKOCYCLE aims to make style sustainable by using recycled materials to help build some of the dopest clothing out – Levi’s 501 jeans, Beats By Dr. Dre headphones, New Era caps, Case-Mate iPhone cases, RVCA boardshorts – and they’re all made with at least 25% recycled materials. (We also heard a rumor that one of your favorite shoe designers may also jump onboard EKOCYCLE as well, hint: red soles!). Watch our video interview with will.i.am and Coke’s CSO, Bea Perez, and check out the entire line of products below. Check back here for more on EKOCYCLE, as we’re teaming up with will.i.am & co. to make sure cool stuff can be eco-conscious too!
*Coca-Cola Helped To Make This Post, and Future EKOCYCLE Posts, Possible. Together, We Hope To Bring Sustainability Back Into Style.
