Natalie Portman’s Dior Show New Look Mascara ad was pulled by the Advertising Standards Authority (ASA) today for “excessive use of airbrushing and exaggerating the effects of the multi-dimensional mascara.” We’re thinking: Don’t all beauty brands exaggerate their effects? Umm, long-lasting lipstick, anyone? Anyway, seems like a hefty price for Dior to pay, especially since other ads have been banned for more extreme offenses. Take a look at the 7 other ads that didn’t survive their “standards”:
Beyonce’s ‘Heat’ Perfume Ad
Back in 2010, Beyonce’s “Heat” perfume ad was banned from daytime television by the ASA, as they deemed it too inappropriate for younger viewers before 7:30p. The short clip showed the usually tame Beyonce dancing provocatively, with a barely-there shirt falling off her body. Hot!
YSL’s ‘Belle De Opium” Perfume Ad
This controversial ad was banned by the ASA in 2011 for “stimulating drug use.” The video shows actress Melanie Thierry running her fingers down her arm before writhing uncontrollably on the ground. Mid-way through the clip, a voice-over says: “I am your addiction, I am Belle D’Opium.”
Hailee Steinfield’s Miu Miu Ad
Prada-owned luxury brand, Miu Miu, gained a great deal of press by making 14-year-old True Grit star Hailee Steinfeld the face of of its Fall 2011 line. But most of it wasn’t great press; the campaign featured Hailee sitting on a train track, looking a wee bit suicidal. The ASA banned the ads, claiming that the child was in an unsafe location and the campaign message had suicidal undertones.
Calvin Klein’s Porn- Like 90s Ad
This ultra-creepy CK ad featured skinny under-age boys and overly made-up chicks in what streams like a porn audition. Is this where American Apparel got its hyper-sexual themes from?!
Twiggy’s Olay Ad
We absolutely adore you, Twiggy, but when you’re on an Olay ad looking younger than us we’ve got a problem. The ASA banned the ads after receiving over 700 complaints that the photo was too digitally enhanced and, therefore, misleading.
Dakota Fanning’s Marc Jacobs Ad
Marc Jacobs enlisted Dakota Fanning and her little sister Elle as the faces of his Oh Lola! perfume last fall, but the ads were quickly banned after one photo showed Dakota with a blooming perfume bottle between her legs. The ad was deemed too sexually suggestive given its 17-year-old star.
Tom Ford For Men Ad
Do we even have to explain this one? Though a clever move by Tom Ford, the jaw-dropping ads were not appreciated by all. The entire campaign, which featured private parts galore, bordered on XXX and was immediately banned in Italy. No surprise there!