We’re excited to announce that our Founder, Sian-Pierre, has joined The Creative Council of UGG Australia, to “explore areas of passion in a quest to inspire others.” At Swagger New York, SP and the team have always been inspired by youth culture in the city – what trends are hot in the streets, what’s making waves on the music scene – and it’s this inspiration from our peers that has fueled Swagger’s growth over the last two years. We’ve fast become the global destination for young people in search of cool.
Over the coming months, we’ll work with UGG Australia to create awesome features around the hottest music acts in the world. We’ve already chatted with Nelly Furtado about her new album, hung with A$AP Rocky at Catalpa, and kicked it with Maluca Mala as she attempts to break the mainstream. Check out what we’ve been up to below, and look for more editorial spreads through the fall. Thanks for inspiring us, here’s to us inspiring you.
Check out our video from The Creative Council and some of our features below!