Jay said the impossible takes a week, but not for the guys behind Polaroid’s Impossible Project. After practically saving film from extinction in this camera phone > camera world, former Polaroid employees have decided to bring film’s sexy back with their latest (albeit limited) PX 680 instant output. Going for a look one smidge classier than the brand’s typical white border, the PX 680 images come complete with a sleek gold foil frame! And with a debut like this one (just before your gold-clad NYE party), you can countdown the minutes until these gold-framed snapshots flood your Twitter feeds and Tumblr dashboards. Instagram, watch the throne.
BUY: PX 680 Color Shade Gold Edition, $24 at Impossible Project





