Swagger: New York

Swagger started on the gritty streets of NYC. From Brooklyn to the Bronx and everywhere in between, we photographed the coolest of the cool. And though we left our MetroCards behind to settle down in Paris, we're headed back home in late Summer to bring you NYC's freshness daily. But don't worry, we wouldn't leave the City of Lights, so look forward to some FLYNESS from both sides of the Atlantic! Until then, check out some early shots from New York here, become a Fan of our Facebook page, and follow us on Twitter! There's alot comin' your way, so go freshen up, and we'll see you on the STREET!

- The Swagger Team

Swagger: New York

Swagger started on the gritty streets of NYC. From Brooklyn to the Bronx and everywhere in between, we photographed the coolest of the cool. And though we left our MetroCards behind to settle down in Paris, we're headed back home in late Summer to bring you NYC's freshness daily. In the meantime, explore the styles of Paris here, become a Fan of our Facebook page, and follow us on Twitter! There's alot comin' your way, so go freshen up, and we'll see you on the STREET!

- The Swagger Team

Chen

Chen Close-Up

From fashion to graffiti, New York BREATHES style! In just a week, we've found some of the coolest and most eye-catching trends, and introduced you to some of the DOPEST kids from Harlem to Brooklyn. Our last day fom Swagger: New York features our boy Chen whose got the vintage-weekend look goin' HARD. From the beat-up Acne jeans, to the old-school white canvas shoes (coming back globally), the Nike tank underneath the old-school Eddie Bauer checkered shirt...he's masterin' the well-put-together, rolled outta bed look. The chapeau is always a good choice for the Summer sun, but Chen adds some NYC-spark with the wrapped red and blue band. Oh, and that graffiti wall...ONLY in NYC! Check out 'Dirty Diana' by the late Michael Jackson, buy a stand-out hat like Chen's, and connect with Swagger: New York on Twitter below!

http://www.dailymotion.com/videox228ch

The streets are talkin' about Swagger, and it's no surprise that stylists and celebs around the world are listenin'! Every so often we'll bring you 'Hot In The Streets', featuring a celeb (coincidentally) rockin' a look that we caught on the block. First up, Jay-Z and our boy Mike, lookin' identitcal in Nike Dunks, selvage denim, a black bomber and our latest Swagger trend: rosary beads! We knew we were influential, but Hov...really?! We're touched. If you catch a celeb wearing threads from Swagger's racks, hit us up with a picture or link at editorial@swaggerparis.com and we may use it for our next 'Hot In The Streets' feature! In the meantime, follow Jay-Z and Swagger New York on Twitter below!